Yes, he built that


Sardella Sign & Graphics, 68 North Ave., Wakefield, MA was this week’s winner in WRKO radio’s “Small Business Appreciation Initiative.” On Monday morning, WRKO delivered coffee and baked goods from Greenhills Irish Bakery to the staff at Sardella Signs.

I know that my brother Bob built this business all on his own. I watched him build his business from scratch, starting on the day after he graduated from Wakefield High School in the garage of our family home. Forty years later, Sardella Sign & Display is still going strong.

Standing in front of the WRKO truck are (from left) Office Manager Meghan Sardella, business associate Chris Harris, Sardella Signs owner Bob Sardella and business associate John Connors from Batten Bros.

WRKO’s web site describes the station’s “Small Business Appreciation promo as follows: “Are you frustrated by hearing that you didn’t build it yourself or that someone helped you? We want to show you a small token of our appreciation by saying thank you. Each week the WRKO Talk Team will deliver coffee and baked goods to one lucky Massachusetts business, courtesy of Greenhills Irish Bakery, for up to ten people.”

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