Archive for February, 2016

Judgment Day

19Feb16

“The judgment-free zone.” That’s what Planet Fitness calls itself in its advertising campaign. It’s smart marketing to appeal to those who avoid gyms for fear of being judged as to heavy, too scrawny or just plain out of shape compared to the rest of the gym rats. “No gymtimidation,” is another way that Planet Fitness […]


Smoke signals

07Feb16

There has been much hand-wringing of late regarding the opioid abuse crisis. As there should be. But when it comes to dealing with substance abuse, we know what works and what doesn’t work. Our long history with alcohol and tobacco provides a blueprint, if only we would follow it instead of looking for other dangerous […]